Ayana Bio Latest News: Receives NIH Grant to Advance Neuroprotective Research Using Saffron

Processed foods have long been associated with negative health effects, primarily due to the presence of additives and preservatives. However, a recent survey conducted by Ayana Bio, a plant cell technology company, revealed that taste, ingredient quality, and convenience are the primary factors influencing Americans’ choices and willingness to pay more for processed foods. In fact, 74% of the surveyed participants stated that they would try an ultra-processed food if it offered health benefits such as improved sleep, immunity, or energy levels.

Ayana Bio and Wooree Green Science partner on cell-cultivated saffron

Processed foods have long been associated with negative health effects, primarily due to the presence of additives and preservatives. However, a recent survey conducted by Ayana Bio, a plant cell technology company, revealed that taste, ingredient quality, and convenience are the primary factors influencing Americans’ choices and willingness to pay more for processed foods. In fact, 74% of the surveyed participants stated that they would try an ultra-processed food if it offered health benefits such as improved sleep, immunity, or energy levels.