Ayana Bio and TruHealthMatters Launch First Products with Botanicals from Plant Cell Culture

First-ever supplements powered by Plant Cell Advantage^® sets a new standard for purity, consistency, and sustainability 

BOSTON, September 18, 2024 – Ayana Bio and TruHealthMatters today announced the launch of the first commercially available products, NeuroNovum™ and ImmunoNovum™, formulated with Ayana Bio’s Plant Cell Advantage^® (PCA) ingredients. The milestone represents a breakthrough innovation for the nutraceutical industry, as plant cell culture moves from the lab to the marketplace, ensuring a stable, contaminant-free, and sustainable supply of botanical supplements. 

NeuroNovum™ combines Sage PCA and Lemon Balm PCA to promote mental clarity, focus, and calm, while ImmunoNovum™ blends Dog Rose PCA and Echinacea purpurea PCA with the addition of Vitamin C and Zinc for immune defense and antioxidant protection. 

“The launch of NeuroNovum™ and ImmunoNovum™ is a pivotal moment for Ayana Bio and the future of plant-based wellness,” said Frank Jaksch, CEO of Ayana Bio. “For decades, the nutraceutical industry has been challenged by supply volatility and inconsistent quality of botanicals. The Plant Cell Advantage^® delivers bioactives that are consistent, potent, and contaminant-free, giving both formulators and consumers confidence in every dose.” 

“With NeuroNovum™ and ImmunoNovum™, consumers get science-backed botanicals in simple, effective formulas, free from contaminants such as pesticides or heavy metals,” added Colin Rieder, founder of TruHealthMatters. “We’re proud to be the first to bring PCA ingredients to market and set a new standard for clean-label supplements.” 

The debut of these two PCA-powered products reflects growing market acceptance of plant cell culture as a scalable, sustainable alternative to conventional agriculture, and signals the start of a new era for clean, reliable botanical ingredients for consumer health. 

About Ayana Bio
Ayana Bio uses plant cell cultivation to grow plant materials without growing them in the ground. Ayana Bio focuses on creating ingredients that leverage plant bioactives for health and wellness products. Plant cell-derived ingredients solve many of the sustainability, purity, safety and ethical concerns in current botanical supply chains. Ayana Bio collaborates with global industry leaders in food, beverage, dietary supplement, sports nutrition, animal care and skin care to bring the power of plant bioactives to the mass market at scale. Ayana Bio has partnered with the global leader in synthetic biology, Ginkgo Bioworks, to select, optimize and scale plant cell-cultivated ingredients. Ayana Bio is backed by prestigious investors, Viking Global and Cascade, to democratize nature’s bioactives. For more information visit www.ayanabio.com. 

About TruHealthMatters 

TruHealthMatters focuses on bringing innovative supplements to the market harnessing the power of nature’s finest ingredients, cultivated in a controlled, lab-based environment. Using plant cell cultivation, TruHealthMatters ensures that our supplements are pure, potent, and eco-friendly, making them the ideal choice for health-conscious individuals. For more information visit: www.truhealthmatters.com.